3 Mistakes to Avoid When Advertising Your Services

advertising your services

Service providers are all over the Internet these days. You can find them on forums, advertising on Craigslist, using job boards like ProBlogger, or on freelancing sites like Upwork. There are lots of ways that you can promote your services. One thing you want to keep in mind is that it’s easy to make mistakes when advertising your services if you haven’t ever done it before.

Here are three mistakes to avoid if you’re considering advertising your services.

1. Using the Cheapest Service Possible

If you’re going to advertise, you shouldn’t necessarily go with the cheapest option that you have. If you want effective advertising, find out what is working for other people and use it, even if it costs a little extra money.

You will find that it is definitely worth it in the long run and you might get enough short-term results to make it pay for itself quickly. Just as you wouldn’t want the cheapest doctor or dentist in town working on you, you don’t want the cheapest advertising service out there representing your business.

2. Not Doing Your Research

Another problem that freelancers and service providers have when it comes to advertising is that they just randomly pick a venue and start throwing money at it.

Make sure that an advertising method is actually going to work for your particular service. Check that other people have had results with the same type of advertising and the same company that you’re considering.

Seek some expert advice on advertising your services in your particular niche. Consult with other people that do the same thing that you do for recommendations. At the very least read reviews before you spend any money.

3. Not Advertising Your Services At All

Believe it or not, the biggest mistake that service providers make is that they don’t do any advertising in all. Somehow they think that the world will beat a path to their door. But they need to actually take an assertive role to spread the word. If you don’t have all the work you can handle right now, you should be advertising your services.

Even if you don’t have a budget, there are ways that you can advertise for free. Later you can save enough to use an advertising service that will get you major results.

One place where you will find many ways of getting free traffic is our course 25 Powerful Ways to Get Traffic to Your Website.

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The IM Dojo is the place for you to learn how to build your Internet-based business or learn how to use the Internet to market your offline business via content on the site as well as the courses in our online business training center. The IM Dojo founder Chris Lockwood has been making a full-time living online since 2002. His business career includes information marketing, copywriting, building funnels, membership sites, Kindle publishing, blogging, speaking at various marketing events, coaching, affiliate marketing, and e-commerce.

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