Do you sell products online? Whether you run an online retail store or sell on eBay, internet marketing should be a component of your business plan. A good place to do that is Twitter.
In terms of internet marketing, there are many successful approaches. These methods include article directories, purchasing ads, banner exchanges, and search engine optimization (SEO). Yes, you should implement each of these steps, but also examine unconventional approaches, such as Twitter.
Twitter is a social networking website. When you register for a free account, you can search for other users. You can then become a follower. This means that you will see their messages, also known as updates or Tweets. Many will do the same for you. Search for contacts on the Twitter website based on name, location, or email address. Also, exchange contact information in online communities, like internet forums.
Almost all types of posts are allowed, but many expect social messages online, not ads. This doesn’t mean that you can’t use Twitter as an internet marketing tool. It means that you must take the clever approach. As for how you can do so:
Ask for feedback on Twitter
With an ad, your Tweet may say “Buy eco-friendly products at affordable prices.” Yes, this may work, but you will find some people who think “great, another ad.” So instead, ask for feedback. Provide a link and ask your followers to review the product in question. Do they think it can help the environment? Is the price affordable?
Offer promo codes on Twitter
Even if you use affiliate links to generate income, you may be given moneysaving promo codes. Offer these to your members. For example, your Tweet could include the message “Eco-friendly products available for sale with a moneysaving discount for all my Twitter friends.” Yes, this is still an ad, but you’re offering an incentive.
Host contests and Tweet about them
A great way to generate traffic to a website, including one where products are sold, is to offer something free. Whether it be a free sample or a contest, people love free stuff. Instead of advertising a product you have for sale, highlight a contest on your website. This will get people to your online store. To increase sales, have your contest landing page filled with products.
Incorporate personal messages into your ads
Using promo codes is a great way to not only increase your sales and website traffic, but to generate interest. Instead of just staying “Save $25 with my promo code,” incorporate a personal message. Mention you are extending the offer to your Twitter friends because you want to help them save money. This extra personal message goes a long way.
Mentioning the products you sell is ok to do on Twitter, but be limited in your messages. Don’t send 10 messages a day highlighting the products you sell. Instead, try one a day. Also, rely on the use of @replies. You can reply to those who send you updates or use search.twitter.com. Only reply with a clever ad when the situation calls for it.
The key to using Twitter as an internet marketing tool is to do so cleverly. Internet users tend to sway away from ads, so make yours ads in disguise.