Email subject lines are one of the most important factors in getting people to read your email messages. If you can’t get your subscribers to open your message, it really doesn’t matter how good the content of the email is.
It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing subject lines and see what type of headline gets you good open rates. Here are five tips to get you started.
1. Start a Swipe File of Email Subject Lines
When it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email.
Most good autoresponder software keeps track of the open rate for each email you send. Usually the subject line is the key factor in getting people to open an email, so the higher the open rate, the better the subject line is.
2. Avoid “Spammy” Words
Stay away from using any words we all associate with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are overused, and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored.
Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.
3. Personalize It
While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email.
Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention.
4. Pique Their Curiosity
We are all nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work.
The idea here is simple. You want people to click and open the email to find out what the heck you’re talking about or how the story ends.
5. Keep Email Subject Lines Short
You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices, including mobile.