Facebook live video

The Top Benefits of Live Video for Marketers

Live video is currently an exciting topic among technologists and futurists. It’s widely expected that it will play a big role in the way we communicate online going forward.

And for marketers, live video is also very exciting. That’s because it presents us with an entirely new audience to market ourselves to, a new way to interact with them and more. Read on to learn the very best benefits that live video has from a marketer’s perspective.

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live streaming video

The History of Live Streaming Video

Live streaming video is touted as one of the big new ideas when it comes to digital marketing. There has never been something quite like this. The rate at which it has grown in even the first few years is quite remarkable.

Experts speculate that live streaming is going to be massive, but we don’t have to speculate. All you have to do is take a look at the statistics which make it rather clear just what a big deal live streaming is going to be!

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Facebook Live

The Best Kinds of Content for Facebook Live

When creating content for Facebook Live – or any type of live video for that matter – you will quickly learn that some types work better than others. Some content is simply more engaging in a live format and works better that way. Other types just aren’t suited to this type of video.

For example, you probably wouldn’t create an ad on Facebook Live. This wouldn’t really benefit from the platform at all. You wouldn’t be able to edit or format your video in the way you would expect to for an ad.

So that’s an example of what doesn’t work. Now for what does work.

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Facebook Live

Getting Started with Facebook Live

You’ve probably heard the buzz and the excitement about Facebook Live and you want to get involved with it. This can give you a big edge over your competition while helping you to connect with your audience in whole new ways.

All that’s left to do is to get started. So the questions are, how do you use this tool? What tricks do you need to know? And what features are there to take advantage of?

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