If you want to sell your services as a business coach, you should have a coaching website. Part of running a profitable business is having a website and marketing online. You teach your clients the importance of the Internet, so make sure you use it yourself.
Planning Your Coaching Website
If you have never created a website before, you may be a bit nervous about the entire process. After all, you want to get it right the first time. You have two main options. These are to hire a web designer or do the work yourself. If unfamiliar with HTML, do not fret. Opt for a web hosting package that includes a site building tool. WordPress is a great choice. It’s what this blog is built on.
Before you get started, you must know some important things. A website should be professional and easy to navigate. You run a professional business, so your website should have the same look and feel. As for navigation, fewer pages are better. No one wants to visit 10 different pages on your website before finally finding your contact information. Chances are, they will give up after the 5th and turn to a competing business coach.
As for what you need to get started, you need a web hosting package, good domain name, pictures, and content. Continue reading on for a further explanation of each.
Choose an affordable package. Most hosting companies offer discounts if you pay for a year or two or advance. Do this. Remember, if you donít know HTML, opt for a package that includes a website building tool. You should gain access to hundreds of templates, colors, pictures, and fonts.
Your domain name is important. Most clients will find you with a standard Internet search, but some may type in your website address directly. Make sure it is easy to spell and short. You can use your name, your business name, or a phrase related to business coaching or help.
Coaches should have a picture of themselves on their website. This is important for you because you will be working directly with clients. Make sure it’s a professional picture, but that you also look like a real person. Always smile. This picture needs to show your clients that they can trust you with their business and feel comfortable working side-by-side with you.
Coaching Website Content
You should divide your content into different sections and pages. Content includes elements like articles and sales copy. These will show your knowledge and expertise in your field and explain to potential clients why they should want to work with you.
Start with the home page. When internet users type in your address at yoursite.com, this is the first page they will see, so make it good. Your picture should be somewhere on the page. Welcome visitors to your site and then start with a catchy tagline, like this one:
Have you turned your dream of running a business into a reality, but that reality feels like a nightmare? Let me help you improve your profits and get your dream back on the right track.
A tagline like that is best if you’re catering to small to medium sized business owners.
Underneath your tagline, use bullet points to highlight how you can help. This may include team-building exercises, time management exercises, business communication exercises, sharing marketing tips, and more. For some of your bullets, make a page where you can go in more depth.
On that new page, focus more on the service offered. For example, communication building exercises. Stress the importance of etiquette, listening to clients, and summarize methods of communication. Then, state the consequences for not having good communication skills. For example, a customer who doesn’t feel like they’re being heard is likely to take their business elsewhere.
Then, highlight a few examples on how you can help management and employees improve communication in the workplace. Don’t give away too much information. For example, state that you can have employees write sample letters to each other and clients. You can dissect them and give suggested improvements.
Be sure to include your contact information on your coaching website. This includes your name and business name, business address, phone number (optional), and email address. Remember, you want to make this easy for potential clients to find. Put it at the bottom of each page. Also, have a separate page that you can list on your menu bar labeled Contact. Nothing will appear on this page except your picture and contact information or a contact form.