How to Get Started with Video Marketing

video marketing

There is no better way to dominate your market and get people excited about your offer than with video marketing campaigns. The power of video marketing can propel your viewers into taking action. You can quickly establish a defined brand of your own with video.

Introduction To Video Marketing

Videos add life to your marketing campaigns. They transform static, traditional campaigns into action-driven presentations. Videos can unleash your message in a powerful, dramatic way.

Videos also give you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, what motivates them, and what will leave an everlasting impression.

But videos are more than just an interactive vehicle for your marketing message.

Videos also help to increase the value of your products and your brand. If you are involved in information marketing, you can instantly increase the value of your products by adding in video-based components. People often learn better when they are given a visual guide to their tasks and the end goal. Creating dynamic video lessons or tutorials will instantly increase conversion rates and ultimately, your income.

Now you understand just how important high quality video presentations are to your marketing message. Let’s take a closer look at how you can develop laser targeted video campaigns that speak your customer’s language.

After all, not all videos are created equally.

Creating High Quality Videos

Imagine if you were able to personally welcome people to your website, to guide them through your information and direct them to your order button. Imagine what that would do for your conversion rates.

Well, with videos – that’s exactly what you can do.

You can use videos in a number of ways, including in sales pitches, in tutorials, within your launch sequence to warm up customers, and to simply develop brand awareness. The more often people see or hear you, the faster they’ll recognize your brand on the spot.

The trouble is, many entrepreneurs struggle with the technical aspects of creating high quality videos. They aren’t sure what software to use, how to edit videos, how to enhance the quality, or how to create videos that guide viewers from one idea to another, retaining their attention every step of the way.

The great news is that even if you have no experience, there are tools and resources you can use to quickly develop high quality, interactive videos.

Many new computers come bundled with video production software. If you really want to ramp up the quality of your videos, you’ll want to consider purchasing an industry grade program, such as Camtasia or ScreenFlow for Mac.

Keep in mind that your videos don’t have to be lengthy productions.

Even 3 minute videos can do wonders at generating fresh interest and exposure for your product. Start by developing simple video presentations. As you become more familiar with how your viewers respond to your videos, you can begin to tailor them towards better communicating with your target audience.

Distributing Your Videos

Once you have a series of hot videos in your arsenal, it’s time to distribute them to the world. Once you unleash your videos, you’ll begin to see traffic coming in fairly quickly. Video community sites and media hot spots are filled with new visitors every single day.

The leader in video sites is YouTube. It’s important that you include it in all of your video marketing campaigns.

Enhancing Your Video Marketing Response Rate

Videos are used to propel viewers into taking action. You want to invoke a positive response from your viewers. You also want them to take action immediately after watching your broadcast.

One way of doing this is by including a direct link to your website or squeeze page at the end of the video, highlighting the benefits of visiting your website. Keep in mind that you still need to use a direct call to action, even in videos. Don’t forget to spend time crafting the most action-driven call to action possible.

If you want your video to go viral, make sure that you include some entertainment value. Your video needs to really stand out in the video community, motivate viewers to send it to their friends, and share it with everyone they know.

You can do this easily by creating a video that includes humor, entertains the viewer, shocks the viewer, or offers a unique perspective that differs from the majority of other videos in the same niche.

Controversy is one of the easiest ways to drive eyeballs to your videos. Make sure your video works directly towards building a positive brand stature. You don’t want to create videos that leave viewers entertained but turned off.

Professional Yet Entertaining – that’s what it’s all about.

Optimizing Your Videos

Before you distribute your videos, make sure to optimize the video features, including keywords and tags. When your video is distributed, that will help it grab ranking in the search engines based on your primary phrases and keywords.

Keywords help viewers find your video, both through on-site searches and directly through the search engines. Do quick keyword research to find the most important keywords for your niche. Include them in the tags associated with your video.

For example, when uploading a video to YouTube, you can assign different keywords to your video. Keywords highlight what your video is about and help YouTube properly organize your video in their database.

You can take this a step further by optimizing your video’s title tags to include relevant keywords. Vary the keywords you use for each video.

It’s important to rank your videos for multiple keyword phrases, so never assign the exact same keywords to all of your videos. Mix it up!

You can often enhance your video’s search engine optimization by using anchor text when linking to your video page, as well as within the description. Anchor text should include relevant keywords that vary from the keywords used in the actual title or tags.

For more on this topic, check out the course Video Marketing Revealed.

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The IM Dojo is the place for you to learn how to build your Internet-based business or learn how to use the Internet to market your offline business via content on the site as well as the courses in our online business training center. The IM Dojo founder Chris Lockwood has been making a full-time living online since 2002. His business career includes information marketing, copywriting, building funnels, membership sites, Kindle publishing, blogging, speaking at various marketing events, coaching, affiliate marketing, and e-commerce.

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