How to Turn Your Ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks. Many of them are not worth the time it takes to download them.  Just because someone can easily produce an ebook doesn’t mean they should.

Quality Counts

Make sure your book does not simply rehash old material. You will damage your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before.

Spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself. Low quality will make it difficult to sell any future books you may write.

Pricing Your Ebook

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with good information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An underpriced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, look at how comparable ebooks are priced. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Marketing Your Ebook

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

Learn how to write powerful sales copy, or hire someone to write it for you. This is essential. You need great sales copy to sell your ebook. Make sure the copy includes all the reasons your target audience needs your ebook, and the benefits they will get from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles or blog posts. You can offer these tidbits for free on your website as a sort of demo of your book. Include a link to the sales page for your ebook at the end of the articles.

Delivering Your Ebook

Finally, when you set up your download link, make sure to keep it simple. It’s a good idea to offer a few bonuses that make your book even more enticing. Make sure the bonuses are valuable and high quality.

Too many low-quality bonuses will give your audience a negative impression of your ebook. The goal is to convey to your audience that they are getting a quality product for a good price. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product, relevant, and current. Develop an effective marketing plan that includes compelling sales copy and content marketing via articles or blog posts. Then offer your book for sale, and wait for your audience to discover you.

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The IM Dojo is the place for you to learn how to build your Internet-based business or learn how to use the Internet to market your offline business via content on the site as well as the courses in our online business training center. The IM Dojo founder Chris Lockwood has been making a full-time living online since 2002. His business career includes information marketing, copywriting, building funnels, membership sites, Kindle publishing, blogging, speaking at various marketing events, coaching, affiliate marketing, and e-commerce.

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