How to Use Ebooks for Marketing and Promotion

ebook marketing and promotion

There are many ways to use ebooks to promote your business and drive quality traffic to your website. You can turn an ebook into a daily course, which brings your customer back to read the next chapter. You can use an ebook as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages. Turn your ebook into a printed book. The options are endless.

Make sure that you keep your ebook current. Update it as necessary when the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after you write it.

Advantages of Ebooks

Another great advantage of ebooks is that you can test their potential without spending much money. Ebooks allow you to learn about your market, customer habits, and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover specific goals and problems in your industry. Then figure out how to solve these problems, and publish an ebook based on that. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

Making Your Ebooks More Valuable

You can enhance the value of an ebook by breaking it down into chapters for a course, into special reports available on your website, or into audios or video. An ebook can be broken down into several different promotional materials by dividing it into articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch.

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The IM Dojo is the place for you to learn how to build your Internet-based business or learn how to use the Internet to market your offline business via content on the site as well as the courses in our online business training center. The IM Dojo founder Chris Lockwood has been making a full-time living online since 2002. His business career includes information marketing, copywriting, building funnels, membership sites, Kindle publishing, blogging, speaking at various marketing events, coaching, affiliate marketing, and e-commerce.

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