When creating content for Facebook Live – or any type of live video for that matter – you will quickly learn that some types work better than others. Some content is simply more engaging in a live format and works better that way. Other types just aren’t suited to this type of video.
For example, you probably wouldn’t create an ad on Facebook Live. This wouldn’t really benefit from the platform at all. You wouldn’t be able to edit or format your video in the way you would expect to for an ad.
So that’s an example of what doesn’t work. Now for what does work.