The Basics of Online Sales Letters

online sales letter

Sales letters have been around as long as direct response marketing has been practiced in the conventional world. And ever since the World Wide Web went up, it didn’t take long for people to start creating online sales letters.

Online Sales Letters

Direct response marketers carried their offline practices into the online world in the early days of the Internet.

Thus, you see long sales letters used widely today to sell products or services in the Internet marketplace.

This is the case because sales letters in this fashion have been proven to be time-tested. As you probably know by now, sales letters are really just one LONG page with one purpose in mind: to help sell the product to the prospect.

A sales letter is like an electronic salesperson on your behalf, and it certainly beats having to prospect and sell to someone else face-to-face. It’s nice to not have to gamble on sending out hard copy mails (that can span 5-20 pages long when printed) and face the chance of not recouping your investment on printing and mailing expenses.

Conversion Rates

Conversion rates of 1 to 2 percent are typical for sales letters. Above 2 percent is good. Some marketers reportedly produce 6% and some as high as 10% to cold prospects.

I’m going to guess your sales letters are not currently producing the results you want. Or this is your first try at developing a life-long asset or skill in marketing online.

Perhaps you want to find ways to improve your copy without having to spend a fortune on copywriters. Maybe you don’t have the deep pockets for it at the moment.

Regardless of your current needs, stay tuned to this blog to find useful copywriting advice. When you apply these tips to your sales copy, you will see substantial improvement in your conversion rates.

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The IM Dojo is the place for you to learn how to build your Internet-based business or learn how to use the Internet to market your offline business via content on the site as well as the courses in our online business training center. The IM Dojo founder Chris Lockwood has been making a full-time living online since 2002. His business career includes information marketing, copywriting, building funnels, membership sites, Kindle publishing, blogging, speaking at various marketing events, coaching, affiliate marketing, and e-commerce.

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