Sales letters have been around as long as direct response marketing has been practiced in the conventional world. And ever since the World Wide Web went up, it didn’t take long for people to start creating online sales letters.
Online Sales Letters
Direct response marketers carried their offline practices into the online world in the early days of the Internet.
Thus, you see long sales letters used widely today to sell products or services in the Internet marketplace.
This is the case because sales letters in this fashion have been proven to be time-tested. As you probably know by now, sales letters are really just one LONG page with one purpose in mind: to help sell the product to the prospect.
A sales letter is like an electronic salesperson on your behalf, and it certainly beats having to prospect and sell to someone else face-to-face. It’s nice to not have to gamble on sending out hard copy mails (that can span 5-20 pages long when printed) and face the chance of not recouping your investment on printing and mailing expenses.
Conversion rates of 1 to 2 percent are typical for sales letters. Above 2 percent is good. Some marketers reportedly produce 6% and some as high as 10% to cold prospects.
I’m going to guess your sales letters are not currently producing the results you want. Or this is your first try at developing a life-long asset or skill in marketing online.
Perhaps you want to find ways to improve your copy without having to spend a fortune on copywriters. Maybe you don’t have the deep pockets for it at the moment.
Regardless of your current needs, stay tuned to this blog to find useful copywriting advice. When you apply these tips to your sales copy, you will see substantial improvement in your conversion rates.