Live video is currently an exciting topic among technologists and futurists. It’s widely expected that it will play a big role in the way we communicate online going forward.
And for marketers, live video is also very exciting. That’s because it presents us with an entirely new audience to market ourselves to, a new way to interact with them and more. Read on to learn the very best benefits that live video has from a marketer’s perspective.
Live Video Engagement
Live video is excellent for engagement. It allows you to reach your viewers in a way that feels much more personal, intimate and direct.
There are a number of reasons for this. First, the fact that the video is live means that your viewers feel like you’re talking directly to them. Second, because they can interact via comments and you can respond to them, they can have a live discussion with you. If you’re reviewing a product or doing the video session, you can answer questions right then and there.
Another of the biggest benefits of Facebook Live is that it feels incredibly new and exciting. Associating yourself with live video streaming will instantly make your personal brand, or your company, seem more forward thinking.
In fact, Facebook Live is so relatively new right now that there is hardly any real quality competition there at all. This is an exciting format that people can’t wait to check out – but when they view the Facebook Live Map there’s often hardly anything there to watch. Or at least not a lot of quality content.
What does this mean? It means that almost every time you stream live, you’ll come away with brand new followers and subscribers. This makes growing your audience incredibly easy.
You Can Build Hype with Live Video
Going live is an event. What’s more, it’s an interactive event. If you’re good at building excitement and anticipation then you can make this into something that your audience can’t wait for, and you can get them counting down the days.
By making your audience wait, you can effectively increase the excitement and anticipation by a large margin! And this sort of content works particularly well if you’re building a sales funnel and you need a way to increase your engagement.
To learn more on this topic, check out the course Facebook Live QuickStart.