Pinterest is the new rockstar of social media. Whether you like scrapbooking or not, Pinterest is a powerful branding tool you can’t afford to ignore.
Creating collections of cool photos and interesting clippings by pinning them to your online pinboards can boost the traffic to your website. It also increases your visibility and credibility, helping you to build rapport with your ideal prospects more quickly and easily.If you want to increase your impact and your income by selling more of your services or products, jump on board and make Pinterest your brand ally.
Pinterest Step by Step
1. Share images of your products.
Create a display of your products by dedicating a pinboard to your website. Add compelling descriptions to each product image. Make sure you include the URLs of the sales pages to make it really easy to access more information.
If you have a free gift that is a taste of what you get with the product, mention that too. Not everyone will be ready to buy on the spot, but getting interested prospects engaging with you and subscribing to your list is an important first step to building relationships that lead to sales.
2. Share images promoting your services.
If you’re only offering services, you might think a Pinterest presence isn’t the best brand awareness-building investment. Yet there is a lot of brand boosting you can do, if you take a creative approach. You can pin photos of yourself with your clients, pictures taken at conferences, with mentors or joint venture partners. You can pin images that are aligned with your brand message, and use the comment box to inspire and magnetize your audience.
3. Share visual news about the causes you support.
Don’t shy away from sharing your brand values by associating your brand with the causes you support. By living your truth and standing for what you deem important, you’ll create a space for your ideal prospects to truly connect with you and your brand. Those that aren’t a good fit can simply move forward with someone else.
4. Share infographics showcasing your expertise.
Pinterest is perfect for sharing tips and secrets, giving people the chance to get to know, like, and trust you. Repurpose your articles by turning them into infographics (visually appealing chunks of information) and adding an invitation to visit your blog for even more strategies and how-to advice.
5. Share your gifts.
Create a pinboard with images and URLs of your free gifts. This way, you’ll accelerate the growth of your online community, driving traffic from Pinterest to your opt-in pages. Make sure you use all the 500 characters you have at your disposal for a description to illustrate how your gift help solve a certain problem your ideal prospects have.
If you want to really maximize this strategy, check the Facebook and Twitter boxes you’ll see below the description and link fields, so the news of your pins can spread across multiple social media right from the get go.
6. Include links to your website.
If it’s relevant to the pin, fill the Link field with URLs of your opt-in page or other important pages of your website. The more traffic you send to your site, the faster your list will grow, and the more your business will prosper (provided, of course, that you have an effective system in place to capture leads and convert them into clients). Don’t forget the benefits of having your pages rank well in the search engines.
7. Think in terms of brand experience.
What else besides your immediate specialty is on brand for you? To create an enjoyable, remarkable and well-rounded experience for your audience, expand the topics of your conversations with them to fields and interests related to your expertise.
For instance, if you’re a nutrition coach, you can share pins about a healthy lifestyle, exercise, happiness, food shopping, stress-free living, and personal growth, too. Pinterest is a social media site, so bringing a broader perspective to the selection of your pinboards beyond your primary topic while still staying on brand is the most efficient branding approach you can choose to take.
8. Engage with other Pinterest users.
Don’t forget to interact with other users of Pinterest by repinning, liking, and commenting on their pins. Follow the Pinterest users you resonate with, or just the pinboards you enjoy. Be sociable and open to chat and exchange views and ideas. Connecting is key if you really want to make social media work for your brand.
9. Invest in our Pinterest course.
For a lot more training on Pinterest, take our Pinterest Marketing Revealed video course.