100 Split Tests
For Sales Pages, Optin Pages, Webinars, Ads, and Anything Else You Want to Improve...
Boost Your Conversion Rates by
Running Simple Split Tests
Split testing has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly. There are numerous aspects that you can look into for split testing, and they can get complicated. I’m here to make things clear for you.
So, if you want to run an A/B test accurately and get long term results, you need to do these 3 things first:
1. Have a Clear Goal
Is your goal to drive traffic? Is it clicks? Or even optins? A clear result is determined by setting a clear goal at the start. An email subject line that wins for open rate may be different than the winner for click-through rates. Define your goal first.
2. Test Only One Variable at a Time
In A/B split tests, it is important that only one variable is tested. For example, you published two bonus pages. Bonus Page A with a green-colored buy button, and Bonus Page B, with an orange button and a different headline. Bonus Page B wins in a click-through split test. In this case, because there are 2 variables, you won’t know what made Bonus Page A lose: the button color or the headline?
OK, I know it's not exactly a groundbreaking discovery, but you may be surprised how often people get this wrong
And finally…
3. Test With the Same Audience
If only your optin list sees headline A and only your buyers’ list sees headline B, can you assume headline A is better if it wins an A/B test? You can, but it won’t be effective since different groups react differently. The best way to do split testing, apart from analyzing the effect of changing just one element, is to run your test with the same audience.
These are a few of the key principles for running meaningful tests.
Introducing 100 Split Tests...
This is a step-by-step course on how to run split tests to help you increase your conversion rates across the board.
Besides knowing HOW to run tests, you also need to know WHAT to test to get the results that will really help you move the needle.
You'll discover how to increase conversions in your
The Bottom Line
Split testing done right can dramatically boost your sales, optins, and other results. This training will show you the way.
Click the button below and join us now!
Improve Your Conversion Rates by
Running Simple Split Tests
100 Split Tests
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